The challenge
Abel Tasman Guides (ATG) is a New Zealand travel company specialising in guided and independent walking and kayaking tours through Abel Tasman National Park.
For years, the company searched for an off-the-shelf booking system that matched the way it operated. Every package either offered unnecessary features or lacked the flexibility it needed.
The business relied on monthly Excel spreadsheets to manage bookings, travel packages, accommodation, guests, transport, catering and dietary requirements. As the business grew, so did the limitations: conflicts and accidental data loss, difficult historical searches, no reliable audit trail, and hours of manual reporting.
The answer wasn’t better spreadsheets—it was software designed around the business.







